Emerging artists with a small stable of followers can’t afford to make mistakes with marketing goals. A razor-sharp focus is required to warrant serious attention from a captive audience. These five common sense marketing tips will help develop good habits that get art lovers interested in you and your work.
The long-awaited redesign of the plaza and Mall B areas of Public Square in downtown Cleveland, Ohio by local developer LAND Studio has recently been completed. As part of the new user-friendly layout that benefits visitors and citizens alike, a concrete walkway and ground-level water fountains currently surrounds a collection of colorful snails, frogs, and birds on the Square, along with similarly designed meerkats and wolves at the Eastman Reading Garden and other sites on property owned by Cleveland Public Library.
The inaugural and current installation, called “Regeneration Cleveland,” is the brainchild of Milan-based Crackling Art, and features a collection of recyclable, brightly-dyed polyethylene animals that have previously inhabited public spaces in Italy, Thailand, France, Australia, and the United States. The enigmatic group, founded in 1983, has credited themselves with over 300 temporary installations to date around the world.
Cracking Art’s initiatives emphasize recyclable materials as an inevitable component of modern living environments, and staging large-scale animals in unexpected public use areas is a purposeful effort by the group to educate people on natural and artificial forms, forging new perspectives on urban life and how it impacts civic design.
The group’s themes of sustainability and respect for the environment are well-represented in a city like Cleveland, which is experiencing a cultural explosion of popularity in art, sport, and political interests. The Public Square renovation project was a major contributing factor to the success of the city’s recent Republican National Convention and drew widespread acclaim from media sources and visitors to the area.
LAND Studio’s collaboration with the city, initially fueled by a $1.5 million grant from the Char and Chuck Fowler Family Foundation, will continue over the next three years. The non-profit development agency recently submitted a call to regional artists to submit entries for an additional three to six temporary installations through 2018.
Artists can submit a one-page statement and list of qualifications in advance of the selection process, where those chosen will enjoy a $40,000 budget for submitted works. Entries are due by this November 28, 2016.
Ah, the eye candy that is art. It is the works of an artist that invites us, the viewer, to dream, to be moved by those who transmit a story, a symbol, or a message with paint, graphite, and ink. Today, the average art consumer can quickly turn to social media platforms like Pinterest, Instagram, Facebook, and others to find cool images and share them with friends and associates.
My interest in humanity occasionally extends to things outside my own personal space, to observe how my habits compare to others, to gauge how different or similar they are than what I see others doing.
In 1988, the music scene was still, for me, a melting pot of innovation, when “cool” artists paid as much attention to their look as they did to the unique sound they carried into studios. The rise of grunge rock in the early 1990’s, however, would soon find me mourning the loss of one of the most explosive periods of creativity in musical history, replaced by a guitar-heavy alternative rock sound I was never impressed with.
I’m a purist when it comes to music. I enjoy the memories certain songs evoke, the circumstantial combinations of hearing songs at specific moments, and the events and emotions happening at the time.
One Saturday morning I woke to a beautiful sunny day, cool enough outside to require a sweatshirt as I worked through a morning ritual of stretching and yoga movements, to revitalize and soothe my aging body. At 50 years of age, it requires more rest than I allow to feel fully motivated, and sometimes I wake sore from the past day’s busy physical activities.
Writing is an exercise that should be practiced every day, and no written material writes itself. These are the primary reasons for this introductory blog post, in my new daily effort to develop the writing habit. What comes through my fingers into print will hopefully be productive, informative, and entertaining, to myself if not to others.